Top 10 Questions and Answers for LocalAdLink.com

1. What is LocalAdLink.com and how does it work?
2. What is "geo targeting", and how does it work?
3. How do businesses get placed on search engines?
4. What are keywords and how do they work?
5. How do I add a new business into LocalAdLink.com?
6. How long does it take a business to appear in the Local Ad Link network?
7. How do businesses tell if they attract people, and how they attract people?
8. How do I add new sales people into my account?
9. Are there any tools to help me sell businesses to advertise with LocalAdLink.com?
10. Can LocalAdLink.com handle all the sales we are going to make, and is it secure?

1. What is LocalAdLink.com and how does it work?
   LocalAdLink is a full online ad network, offering a total online advertising solution. We are the low cost provider for online advertising designed for local businesses and corporations, offering a huge benefit to the smallest business as well as the largest chain stores.
   • Local Ad Link - The Directory Service.
     As you first may notice when you come to www.localadlink.com, we have a full national directory service, like yellowpages.com and yellowbook.com. We offer many of the same services as other directories as well, including geo targeted landing pages, which try to show your local businesses first by detecting where the visitor is coming from. We also offer featured listing, business information, directions, business websites, easy search ability, movie galleries, picture galleries, coupon galleries, full descriptions, reviews, and logos. All of this is made as one main site for users to find businesses, as well as for businesses to have a larger web presence, but most of all as a portal to control their advertising campaigns.
   • Local Ad Link - The Advertising Network.
     Like Google ad words and Double Click, Local Ad Link is also a full ad network designed to spread local businesses across the internet by allowing small to large businesses to display their listing across a network of partnered websites. What this means to businesses, is that we not only allow users to search for what they are looking for, but we also go out on the internet to show people what they are looking for based on where they live and by which web sites they are going to. The first part is easily accomplished by geo targeting our advertising to a person's location by detecting where they come from. The second way we accomplish targeted advertising for businesses is by reading the content of the web site ahead of time and ensuring that we deliver advertising through Local Ad Link that matches up well. This all means, that a person from New York City reading an article about gardening, may get an ad or coupon from their local gardener, local nursery, or maybe from their local florist. With this superior targeting technology, Local Ad Link is capable of adverting to hundreds of millions of people a day, on millions of different web sites and pages, sift through all of it to find people more likely to visit and shop with businesses near them.
   • Local Ad Link - The Web Presence.
     We've all heard of SEO (search engine optimization), but reality is, that no one can guarantee that you will be the first on a Google search result every time. Google uses automated programs called "bots" to add new websites to their system every minute and determines search results by best word match up as well as by popularity. Local Ad Link uses this common knowledge to advertise your business by taking the descriptive words you add to our system and displays them easily for "bots" to find. Local Ad Link also takes the same words you use to describe your business and inserts them in your ads across our vast network of partnered websites across the internet. This builds up popularity as these "bots" find you all over the place.
2. What is "geo targeting", and how does it work?
   Geo targeting is a technical term that really is a commonly used technology. We attach our programs to a national database that stores zip codes, cities, counties, states, and countries tracked by IP addresses. IP addresses are unique addresses assigned to your internet access by your ISP (internet service provider). Local Ad Link matches your IP Address to this national database and delivers the closest results. These results will allow Local Ad Link to display advertisements, businesses, events, coupons, and maps accordingly. This is not 100% accurate, but very close with over 83% accuracy.
3. How do businesses get placed on search engines?
   There are a few ways that businesses can get placed on search engines.
   1. Submit your business. You can go to each search engine and manually add your business listing into the search engine directories, or use aftermarket software to do this for you. Local Ad Link automatically submits you to over 100 of the most popular search engines on the internet, including Google, Yahoo, MSN, and Ask.
   2. Pay for your listing. Many businesses pay search engines to display their advertisements and listings to try to get them closer to the top. The biggest issue for this is that most search engines charge you per person that they send to your website, which can get very expensive for very little actual sales. Costs can reach as high as $4 per visitor they send to you. Local Ad Link attempts to get you high placements by using naturalization.
   3. Naturalization. There are several factors that can improve your search results naturally.
      • If your website is very popular with many people using it
      • If your site is updated frequently with new information
      • The length of time your website has been online
      • How many other sites link to yours
      • Having a clean and easy to read design allowing automated programs to easily index your site
      Local Ad Link helps you speed up this process by using its large network of partnered websites to display your businesses information, utilizes your business display on a clean and easy to read format through our directory system, and shows many visitors by combining all of the total traffic into one main site (LocalAdLink.com).
4. What are keywords and how do they work?
   Keywords are just as they sound. They are the key to you successfully advertising your business to the internet. What you want to do is find single words that best describe your business, not phrases or terms. Make sure that the words you use are the root form, such as move instead of movers and moving. The system on most search engines including Local Ad Link will automatically match you up to other forms of the word. If I were a florist, I may use the words: flower, plant, deliver, wife, anniversary, and birthday to best describe my business. This way your ad will show up for people that are looking for those words when they type it into search engines. Then, if someone were to search for, "what do I get my wife for her birthday". Since I have the keywords "birthday" and "wife", and the other words are considered too basic to conduct a search on, such as what, and, is, I, my, and for, I will come up higher on the search results since the subject and proper nouns are most found to be matching what my business is about.
5. How do I add a new business into LocalAdLink.com?
   After you become a salesperson for Local Ad Link, you can login with your user name and password. When you first arrive to your control panel, under "Administrative Options", you will find "Create A New Customer". There are three steps in this section that you must fill out. The first step is for you to assign your customer a user name and password as well as to fill out their customer contact and basic business information. The second step will ask you to choose a package for your customer to purchase, and the title of their advertising campaign. A single business can have many separate advertising campaigns that they may want to manage. The second step will also ask for some more detailed information for the business to add in to best target their marketing audience. This information can always be edited as for anything else in all 3 steps. The last step will require the business to decide how long they their package will run as well and choose a payment method. Local Ad Link currently accepts all forms of major credit cards. After all 3 steps are filled out and processed, and the credit card is confirmed, the business is added into the Local Ad Link network.
6. How long does it take a business to appear in the Local Ad Link network?
   It takes about six hours for a new business to appear in the Local Ad Link directory and network. All edits to a preexisting business will take effect immediately in real time.
7. How do businesses tell if they attract people, and how they attract people?
   Local Ad Link provides each business with their own assigned salesperson to help them with our system, as well as each business gets their own login to their account to manage their system directly. All changes to their account are instant throughout our entire network. One of the tools that we give every business is live statistics. These statistic tools allow the business to monitor how many visitors come to their website. In the next couple of weeks, you will be seeing an even more advanced system that will tell you, how many people visit you, where they are coming from, what ad sent them to you, how many printed your coupons, how many viewed your image and movie galleries, how many people asked for directions and where they are coming from, and so much more. With all of this information, each business can see what best works for them and can modify their advertisements accordingly.
8. How do I add new sales people into my account?
   Local Ad link tries hard to make the process very easy for you. If you are trying to add a new "brand builder" or "AE" into your account, please add them to localAdLink.net. The system will automatically place them into LocalAdLink.com for you. If you just want to add a new salesperson into your account and they have nothing to do with LocalAdLink.net, then simply login to your account at LocalAdLink.com. When you come to your control panel, under "administrative options" you will find add a "new salesperson", where you can add a salesperson within one short form. The salesperson you add through LocalAdLink.com and LocalAdLink.net will be in your system within seconds after you add them. Please log out and re-log back in if you don't see them within a minute or two.
9. Are there any tools to help me sell businesses to advertise with LocalAdLink.com?
   On LocalAdLink.com, when you login as a salesperson, you will find "Sales Resources" and under that title you will find "Sales Toolkit". In this link, you will find movies, documents, testimonials, and other resources including business cards and stationery. These tools are always being added to, in order to help you make better quality sales. If you need further assistance with a customer or sales training, please contact your sales leader, email: marc@ocadlink.net
10. Can LocalAdLink.com handle all the sales we are going to make, and is it secure?
    Local Ad Link is an affiliate company to BOOMj Inc, which is a publicly traded corporation. We are completely PCI compliant and go through rigorous audits to insure security of all of our people. Local Ad Link sends our entire customer's and sales people's information securely using VeriSign which is 128bit encrypted. We do not store any credit card information whatsoever. All credit cards are processed through Authorize.net, which is a world leader in credit card processing. We offer a highly trained support staff to monitor for fraud activities every day. All passwords are encrypted and are not visible, even to BOOMj employees. All information that is stored with LocalAdLink.com is stored in different locations around the country and is backed up securely at a non-disclosed location called "Iron Mountain". If you have any further questions about our security compliance, please contact: marc@ocadlink.net